SUMMARY OF JOB RESPONSIBILITIES AND REQUIREMENTS
JOB TITLE: Manager, Social Media REQUISITION: MAR0004 DEPARTMENT: Corporate Communications and Public Affairs- Kansas City Headquarters or Topeka General Office LOCATION: Kansas City, MO or Topeka, KS PAY GRADE: $81,600- $102,000
Scheduled Work Hours: Monday – Friday, 8:00 a.m. – 5:00 p.m. Requires on-call work hours on many evenings and weekends. Work hours may be flexible to meet changing business objectives.
Summary of Primary Duties and Responsibilities: The Manager of Social Media reports to the Director of Corporate Communications and oversees the social media strategy for Westar Energy and Kansas City Power & Light. • This position is responsible for leading a team and advising on aspects of company strategies related to social media and strategic content to advance and support the business strategy and objectives. • Functions include, but are not limited to, preparing social media ad campaigns, social media content, strategic messaging plans, education of company social media strategy to internal stakeholders and monitoring keywords or conversations across social media. • Compiling and presenting analytic reports of social media activity. • Advise corporate strategy and content development, and announcement strategies. • Develop and maintain internal relationships with stakeholders and subject matter experts to identify potential social media content and company spokespeople based on expertise, brand strategy and/or reputation management. • Ability to stay current on social media trends, platform functionality, and relevant topics. • Work closely with teams developing audience strategies, content and program marketing while working crossfunctionally with other departments. • Ability to work with an outside agency. • Develop and manage strong relationships with employees across divisions and geography. • Develop and lead a high-performing, customer-centric team that creates value for the business units. • Develop delivery and packaging plans for corporate messages. • Identify proper company spokespersons for video on social channels when necessary. • Development and execution of communication strategy and plans. • Understanding of marketing communications, audience segmentation. • Stay abreast of relevant best practices and trends. • Special projects as required.
Education, Experience and Abilities: Prefer a Bachelor’s degree in Business Communications, Marketing, Public Relations, Journalism or related field. Must have at least 5 years of experience in corporate communications, marketing, media or related field. Demonstrated leadership experience and proven results in developing and executing social media strategy, campaigns and customer service communication. Must have thorough understanding of social media landscape. The ideal candidate will have at least three years of experience with proven results working in social media and demonstrating an ability to work with employees at all levels, including influencing senior level management and key stakeholders.
Skills, Knowledge, and Abilities Required: • Strong written and verbal communication skills • Knowledge of social media monitoring platforms (Sprinklr, Hootsuite, Sprout, or similar) • Ability to use Adobe Creative Suite products • Knowledge of Microsoft Suite Products (Word, Excel, PowerPoint) • Ability to effectively manage time and schedules and to juggle several tasks/deadlines. • Excellent written, editing, oral communications, media relations, and crisis communication skills • Ability to speak in front of live video stream for multiple audiences • Knowledge of customer service expectations in a social media landscape. • Ability to develop and execute communication plans.
• Ability to plan, lead, and represent the company at special events • Knowledge of grammar and use of language to convey messages • Skills using hardware and software for the immediate dissemination of information, public speaking and media relations • Extreme and constant discretion with confidential issues
Licenses, Certification, Bonding and/or Testing Required: Valid driver’s license required.
Working Conditions: Normal office working conditions. Must have satisfactory work record including good attendance.
Evergy has a clear mission – To empower a better future. Evergy chooses to live this mission by valuing People First. We know to accomplish becoming the most innovative and reliable energy company, we need a team with a variety of backgrounds, perspectives and skills. So, our goal is to be a diverse workforce that is representative of the communities we serve. We are committed to celebrating diversity and building a team where everyone – regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status – has a voice and can bring their best every day. We know that the more diverse and inclusive we are, the better we will be. Evergy is proud to be an equal opportunity workplace and is an affirmative action employer.
Disclaimer: The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Equal Opportunity Employer/ Minority/ Female/ Disabled/ Veteran