SUMMARY OF JOB RESPONSIBILITIES AND REQUIREMENTS
JOB TITLE: Social Media Analyst REQUISITION: MAR0005 DEPARTMENT: Corporate Communications and Public Affairs- Topeka General Office or Kansas City Headquarters LOCATION: Topeka, KS or Kansas City, MO PAY GRADE: $54,800- $68,400
Scheduled Work Hours: Monday – Friday, 8:00 a.m. – 5:00 p.m. Requires on-call work hours on many evenings and weekends. Work hours may be flexible to meet changing business objectives.
Summary of Primary Duties and Responsibilities: The Social Media Analyst creates compelling and engaging content for external audiences on KCP&L and Westar Energy’s social media accounts, and works with leadership and colleagues throughout the company to respond to inquiries via social media. This position serves as a community manager for KCP&L and Westar’s social media outreach and provides reports and metrics that help inform and shape the company’s social media strategy. • Drafting organic content and some advertising for social media channels – 35% • Monitoring social media channels, and answering questions and comments in a timely manner. Includes participating in the on-call rotation after typical work hours– 35% • Compiling metrics for regular and ad hoc social media reports using content management system (Sprinklr) – 15% • Staying up-to-date on social media trends and changes – 10% • Assisting with other Corporate Communications functions as necessary – 5%
Education, Experience and Abilities: The ideal candidate will have a Bachelor’s degree in Business Communications, Marketing, Public Relations, Journalism or related field. At least 3-5 years of experience in social media, public relations, communications, or marketing is preferred. The ideal candidate will have experience in the following: • Working in a customer facing role and communicating with customers • Experience in utility industry is preferred, but not mandatory • Experience in administering social content management system, (Sprinklr preferred but not mandatory) • Effective people skills and project management capabilities • Experience participating a rebrand or merger would be helpful
Skills, Knowledge, and Abilities Required: • Strong storytelling ability – creates engaging content that focuses on people • Strong customer service skills – an ability to maintain a genuine, warm and helpful tone through written communication (via social), even when facing opposition from customers • Strong and efficient writing and editing abilities, specifically for social and digital channels • Knowledge of social media best practices and experience working with with social channels • Ability to translate technical information into content for external audiences • Demonstrated ability to manage several projects at once with attention to detail and follow-through • Understanding of corporate communications strategy and ability to recommend communications programs and tactical suggestions • Ability to work cross-functionally • Highly adaptable – can thrive in a dynamic environment • Ability to work effectively in a team environment and collaborate with a variety of groups, including employees, clients and vendors • Ability to work outside of typical business hours and flex work schedule as needed • Enthusiasm for professional development • Creative eye with basic graphic design and video editing skills • Basic knowledge of Adobe products such as Adobe Photoshop and Adobe Premiere • Knowledge of visual communications (photography and video)
Licenses, Certification, Bonding and/or Testing Required: Valid driver’s license required.
Working Conditions: Normal office working conditions. Must have satisfactory work record including good attendance.
Evergy has a clear mission – To empower a better future. Evergy chooses to live this mission by valuing People First. We know to accomplish becoming the most innovative and reliable energy company, we need a team with a variety of backgrounds, perspectives and skills. So, our goal is to be a diverse workforce that is representative of the communities we serve. We are committed to celebrating diversity and building a team where everyone – regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status – has a voice and can bring their best every day. We know that the more diverse and inclusive we are, the better we will be. Evergy is proud to be an equal opportunity workplace and is an affirmative action employer.
Disclaimer: The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Equal Opportunity Employer/ Minority/ Female/ Disabled/ Veteran