The Hispanic market’s size, growing clout, and buying power of $1 trillion in 2010 and $1.5 trillion by 2015 require thoughtful understanding about what the market represents to a company’s bottom line
Hispanics are the fastest growing ethnic segment expected to grow 167 percent from 2010 to 2050, compared to 42 percent for the total population
The U.S. population map shows continued growth in traditionally Hispanic areas and dramatic dispersal and new growth in areas where Hispanics were recently unknown
Hispanics are the largest immigrant group to exhibit significant culture sustainability and are not disappearing into the American melting pot.
If it were a standalone country, the U.S. Hispanic market buying power would make it one of the top twenty economies in the world.

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June 2020